Strategies for reducing online privacy r
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George R. Milne; Mary J. Culnan
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Article
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2004
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John Wiley and Sons
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English
⚖ 162 KB
Online privacy notices are intended to promote consumer choice and reduce the risks of disclosing personal information online. However, these effects result only if consumers read and use the information contained in the notices. This study used an online survey of 2,468 U.S. adult Internet users to