Industrial markets: Different strategies
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Bennett, Porter K.
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Article
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2008
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John Wiley and Sons
โ 502 KB
he industrial market for natural gas is the Rodney Dangerfield of gas markets, for it truly gets no respect. Since 1986, this segment has exhibited a 5 percent annual growth rate. Moreover, the segment has a relatively high load factor and relatively high unit revenues. However, the major marketing