Creating Valuable Business Strategies ||
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Mathur, Shiv S.
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Article
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2008
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Elsevier
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English
β 30 KB
The Book First Sets The Scene And Makes The Case That Each Value-adding Offering Needs A Competitive Strategy: It Must Have A Winning Competitive Position And Use One Or More Winning Resources. It Provides The Reader With A Rich Classification Of How An Offering Can Be Competitively Positioned Vis-a