𝔖 Scriptorium
✦   LIBER   ✦
πŸ“

Strategic Sport Communication

✍ Scribed by Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin

Publisher
Human Kinetics
Year
2017
Tongue
English
Leaves
424
Edition
2
Category
Library
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✦ Table of Contents

Title Page-Strategic Sport Communication
Copyright Page
Contents
Preface
Acknowledgments
Photo Credits
Part I-Introducing Sport Communication
Chapter 1-Study of Sport Communication
Chapter 2-Careers in Sport Communication
Chapter 3-History and Growth of Sport Communication
Part II-Examining the Strategic Sport Communication Model (SSCM)
Chapter 4-Sport Communication and the SSCM
Chapter 5-Personal Sport Communication
Chapter 6-Organizational and Leadership Communication in Sport
Chapter 7-Sport Mass Media
Chapter 8-Digital, Mobile, and Social Media in Sport
Chapter 9-Integrated Marketing Communication in Sport
Chapter 10-Public Relations and Crisis Communication in Sport
Chapter 11-Sport Communication Research
Part III-Addressing Issues in Sport Communication
Chapter 12-Sociological Aspects of Sport Communication
Chapter 13-Legal Issues in Sport Communication
Bibliography
Index
About the Authors

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