Strategic social media : from marketing to social change

✍ Scribed by Mahoney, L. Meghan; Tang, Tang

Publisher: Wiley-Blackwell
Year: 2016
Tongue: English
Leaves: 360
Category: Library

No coin nor oath required. For personal study only.

✦ Table of Contents

Content: Social Media in Convergence. Understanding Social Media and Social Behavior Change --
Information Diffusion --
Establishing Community --
Mobilizing Your Audience --
Social Media Users and Messages. Transforming Audiences into Users --
Active Within Structures --
Best Practices for Social Media Engagement --
Mobile Marketing and Location-based Applications --
Social Media Marketing and Business Models. Reconsidering the Long Tail --
Social Media Business Models --
Social Media Marketing Strategies --
Evaluating Social Media Marketing --
Marketing for Social Good. Social Media and Health Campaigns --
Social Media and Civic Engagement --
Communication for Development --
Social Media and Entertainment-Education --
Social Media for Social and Behavior Change. Integrating Old with New --
Social Media for Social Behavior Change --
Arguing for a General Framework for Social Media Scholarship --
The Future of Social Media.

✦ Subjects

Social media;User-generated content;Internet marketing

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