๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Strategic risks of hierarchy


Book ID
102473133
Publisher
John Wiley and Sons
Year
1998
Weight
251 KB
Volume
1998
Category
Article
ISSN
1087-8149

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โœฆ Synopsis


The culture of an organization," Aaker says, "more than procedures or structures is ultimately what drives the attainment of sustainable advantage. . . . At some organizations, there is a tendency to give lip service to budding brands. If one listens caremy, though, one finds the assumption that brand budding d occur only afier the business 'makes the numbers.' When sales and profits are threatened, brand investment is cut back to compensate."


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