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Strategic Relationship Marketing

✍ Scribed by Søren Hougaard, Mogens Bjerre (auth.)

Publisher
Springer Berlin Heidelberg
Year
2002
Tongue
English
Leaves
366
Category
Library
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✦ Table of Contents

Front Matter....Pages 1-24
Front Matter....Pages 25-25
Understanding Buyer-Seller Relationships....Pages 27-51
A Systematic Approach to Buyer-Seller Relationships....Pages 52-84
Discovering the Economics of Customer Relationships....Pages 85-107
Customer Loyalty and the Effect on Business Economics....Pages 108-137
Front Matter....Pages 139-139
Understanding the Driving Forces of Customer Relationships....Pages 141-169
Supplier Relationship Levels β€” Consequences and Contents....Pages 170-192
Relationships in Different Environments....Pages 193-221
Front Matter....Pages 223-223
The Individualised Approach to Relationships....Pages 225-243
Generic Relationship Marketing Strategies....Pages 244-287
Risks and Benefits of Relationships....Pages 288-310
Cases....Pages 311-365
Back Matter....Pages 366-371

✦ Subjects

Marketing; Management/Business for Professionals

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