✦ LIBER ✦
Strategic positioning - The basis of marketing in complex and dynamic environments : Mühlbacher, H, Drecher, A and Gabriel-Ritter, A, 1996, “Strategische Positionierung - Grundpfeiler des Marketings in komplexen und dynamischen Umwelten”, Die Betriebswirtschaft (Germany), Vol.56(2), pp.203–220
- Book ID
- 117361579
- Publisher
- Elsevier Science
- Year
- 1997
- Tongue
- English
- Weight
- 165 KB
- Volume
- 14
- Category
- Article
- ISSN
- 0167-8116
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