Strategic Options in the Digital Era
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Nalin Kulatilaka; N. Venkatraman
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Article
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2001
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John Wiley and Sons
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English
β 79 KB
The collapse of the dotβcom euphoria coupled with the downturn in the business cycle is driving many firms to abandon their highβgrowth strategies in favor of current earnings. This article argues that, whilst hedging against adverse future conditions, firms must retain an ability to seize upβside b