Strategic mobile design: creating engaging experiences

✍ Scribed by Cartman, Joseph;Ting, Richard

• Publisher: New Riders Publishing
• Year: 2008;2009
• Tongue: English
• Leaves: 225
• Series: Voices that matter
• Category: Library

✦ Synopsis

Creative strategy for the mobile medium -- The mobile experience for a global audience -- Designing for a progressive medium -- Modes of communication -- Designing for your audience and their handsets -- Interaction design -- Visual design -- Pioneering tools for mobile development and services -- Location-based for mobile shopping -- Connecting the physical with virtual -- Urban navigation service -- Mobile in academia -- Mobile in art.

✦ Table of Contents

Cover......Page 1
Contents......Page 8
Introduction......Page 11
CHAPTER 1 Creative Strategy for the Mobile Medium......Page 14
The Mobile Medium Arrives......Page 18
Creative Strategy......Page 22
Getting the User Engaged......Page 28
Time, Message, Place......Page 32
Conclusion......Page 33
CHAPTER 2 The Mobile Experience for a Global Audience......Page 34
Growth of the Global Mobile Internet......Page 35
The Growth of 3G in the Global Market......Page 37
The Global Mobile Community......Page 38
Developing a Global Mobile Strategy......Page 47
Global Mobile and Advertising......Page 51
Global Media Content......Page 52
Conclusion......Page 53
CHAPTER 3 Designing for a Progressive Medium......Page 54
Utilizing Mobile In Unexpected Ways......Page 56
Leveling the Playing Field for Internet Access......Page 60
Bringing Traditionally Static Mediums to Life......Page 62
Mobile Is Not a Medium for Just Marketing......Page 67
The Rise of Service and Utility, Mobile Experiences that Matter......Page 69
Staying on Top of It......Page 72
Conclusion......Page 73
CHAPTER 4 Modes of Communication......Page 74
Mobile to Mobile......Page 76
Web to Mobile......Page 79
Out of Home (OOH) or Print to Mobile......Page 82
Broadcast to Mobile......Page 88
Radio to Mobile......Page 92
Multichannel......Page 95
Conclusion......Page 96
CHAPTER 5 Designing for Your Audience and Their Handsets......Page 98
Using Statistics......Page 99
The User and the Handset......Page 100
Development......Page 102
Porting......Page 105
Handset Detection......Page 106
Handset Testing......Page 109
Quality Assurance......Page 111
Conclusion......Page 115
CHAPTER 6 Interaction Design......Page 116
Designing for the Small Screen......Page 117
What is the Mobile Interaction Design Process?......Page 124
Best Practices and Resources......Page 135
Conclusion......Page 160
CHAPTER 7 Visual Design......Page 140
Establishing the Visual Phase......Page 141
Page Layout and Navigation......Page 149
Integrating Content Media Types......Page 152
CHAPTER 8 Pioneering Tools for Mobile Development and Services......Page 162
Background......Page 163
Interview......Page 165
CHAPTER 9 Location-Based Mobile Shopping......Page 172
Background......Page 173
Interview......Page 174
CHAPTER 10 Connecting the Physical with Virtual......Page 180
Background......Page 181
Interview......Page 183
CHAPTER 11 Urban Navigation Service......Page 188
Background......Page 189
Interview......Page 190
CHAPTER 12 Mobile in Academia......Page 196
Background......Page 197
Interview......Page 198
CHAPTER 13 Mobile in Art......Page 204
Interview......Page 205
C......Page 216
E......Page 217
H–I......Page 218
M......Page 219
P......Page 220
S......Page 221
U......Page 222
W......Page 223