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Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan

✍ Scribed by Siu, Wai-Sum; Fang, Wenchang; Lin, Tingling

Book ID
127194224
Publisher
Taylor and Francis Group
Year
2004
Tongue
English
Weight
268 KB
Volume
16
Category
Article
ISSN
0898-5626

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This paper adopts the context-embedded approach to examine the marketing practices of 307 small and medium enterprises (SMEs) in the People''s Republic of China by comparing the survey findings with that of Hong Kong and Guangdong SMEs. Chinese SMEs focus on regional markets to avoid direct competit