Strategic marketing and business performance: A study in three European ‘engineering countries’

✍ Scribed by Matti Jaakkola; Kristian Möller; Petri Parvinen; Heiner Evanschitzky; Hans Mühlbacher

• Book ID: 118459841
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 459 KB
• Volume: 39
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.06.005