Strategic Maneuvering in Direct to Consumer Drug Advertising: A Study in Argumentation Theory and New Institutional Theory

✍ Scribed by G. Thomas Goodnight

• Publisher: Springer Netherlands
• Year: 2008
• Tongue: English
• Weight: 155 KB
• Volume: 22
• Category: Article
• ISSN: 0920-427X
• DOI: 10.1007/s10503-008-9093-z