β Scribed by Steven G. Ullmann; Pamela Martin; Catherine Kelly; Jenny Homer
No coin nor oath required. For personal study only.
Health care organizations in the United States face a significant nursing shortage, which seriously impacts the quality and availability of health care. Confronting this challenge requires involvement from organizations beyond the public sector. This paper explores an initiative by Blue Cross and Blue Shield of Florida, exemplifying the concept of βstrategic philanthropy,β to contribute their financial resources and strong institutional ties to respond to the current and future shortage of nurses in Florida. Through this intervention, the company and partnering organizations hope to benefit the health care sector, the public, and themselves from the outcomes associated with the generation of a greater supply of nurses.
Copyright Β© 2006 John Wiley & Sons, Ltd.
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