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Strategic debt: evidence in manufacturing

✍ Scribed by Dean Showalter

Book ID
117361195
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
66 KB
Volume
17
Category
Article
ISSN
0167-7187

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This paper discusses the results of two pieces of empirical work which investigated strategic integration in a sample of UK manufacturing companies. Although there have been calls for improved links between marketing and manufacturing, the results show that, in practice, the strategic link between t