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Strategic channel activity preannouncements: An exploratory investigation of antecedent effects

✍ Scribed by Kim Schatzel; Cornelia Droge; Roger Calantone

Book ID: 117319781
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 207 KB
Volume: 56
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(01)00319-8

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