✦ LIBER ✦
Strategic brand management: New approaches to creating and evaluating brand equity: Jean-Noël Kapferer. London: Kogan Page, 1992. 218 pages, £28.00, ISBN 07494 067 6. Translated from “Les Marques, Capital de L'Entreprise”. Paris: Les Éditions D'Organisation, 1991. 367 pages, 185 FF, ISBN 2-7081-1296-1
✍ Scribed by Gil McWilliam
- Book ID
- 119126641
- Publisher
- Elsevier Science
- Year
- 1993
- Tongue
- English
- Weight
- 719 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0167-8116
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