Strategic approaches to technology adoption

✍ Scribed by Steven D. Goldby

• Publisher: John Wiley and Sons
• Year: 1999
• Tongue: English
• Weight: 158 KB
• Volume: 11
• Category: Article
• ISSN: 0895-7533
• DOI: 10.1002/(sici)1098-2728(1999)11:6<330::aid-lra6>3.0.co;2-m

✦ Synopsis

Knowing how and when to implement new technology is an ongoing challenge in highly competitive, innovation-driven industries such as chemicals and electronics. Using the emerging field of combinatorial materials science as the primary example, this discussion enumerates, describes, and illustrates the seven specific stages a company must go through in the successful adoption and assimilation of innovation. These stages, as depicted over a single S curve, include: awareness, acquisition, application, acceptance, communication, assimilation, and incremental iteration. The competitive advantages of early technology adoption are described, as are the issues involved in implementing a combinatorial, or high-speed, approach to new materials discovery.