Strategic alliances are channels for innovation at Sprint Nextel
✍ Scribed by Susan Nelson
- Book ID
- 102392174
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2007
- Tongue
- English
- Weight
- 125 KB
- Volume
- 26
- Category
- Article
- ISSN
- 1932-2054
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Innovations nurtured through strategic alliances have helped make Sprint Nextel one of the frontrunners in the race to redefine the telecommunications industry. Its successful partnerships share a common implementation approach that includes careful alignment of objectives, deployment of dedicated resources, and strong collaboration at all levels, facilitated by the company's Strategic Alliance function. Each Strategic Alliance team bridges the alliance partners' organizations to keep information flowing, access needed resources, help resolve problems, and build positive relationships that enable the partners to leverage each other's technology and market expertise to bring value to Sprint Nextel customers. © 2007 Wiley Periodicals, Inc.