Storytelling with data a data visualization guide for business professionals

✍ Scribed by Knaflic, Cole Nussbaumer

• Publisher: Wiley
• Year: 2015
• Tongue: English
• Category: Library

✦ Synopsis

Storytelling with Data expands upon the lessons taught in Nussbaumer's highly-regarded storytelling with data workshops: the importance of context, choosing the right visual display, identifying and eliminating clutter, drawing your audience's attention to where you want them to pay it, and making the data a pivotal point in the story you want to tell. Lessons are grounded in theory and made accessible and tangible through application to numerous real-world examples.
This book will help solve the problem of the 3D exploding pie graph and other ineffective visuals by teaching readers, through theory and example, the basics of effective data visualization. The book teaches readers to:

Comprehend the difference between poor and effective visuals and identify examples of each.

Understand the importance of context and audience when crafting visual...

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✦ Table of Contents

foreword ix acknowledgments xi about the author xiii introduction 1 chapter 1 the importance of context 19 chapter 2 choosing an effective visual 35 chapter 3 clutter is your enemy! 71 chapter 4 focus your audience s attention 99 chapter 5 think like a designer 127 chapter 6 dissecting model visuals 151 chapter 7 lessons in storytelling 165 chapter 8 pulling it all together 187 chapter 9 case studies 207 chapter 10 final thoughts 241 bibliography 257 index 261

✦ Subjects

Business communication;Business presentations;Computer graphics;Erzählen;Information visualization;Neue Medien;Statistics--Charts, diagrams, etc;Statistics--Graphic methods;Visualisierung;Erzählen;Statistics -- Charts, diagrams, etc;Statistics -- Graphic methods