Storytelling at Juniper Networks connects a global organization to the values and behaviors of success
✍ Scribed by Stacey Clark Ohara; Mariah Cherniss
- Publisher
- Wiley (John Wiley & Sons)
- Year
- 2010
- Tongue
- English
- Weight
- 184 KB
- Volume
- 29
- Category
- Article
- ISSN
- 1932-2054
No coin nor oath required. For personal study only.
✦ Synopsis
Abstract
Culture had begun to drift in this high‐tech company, and new challenges called for some new behaviors to position the business for its second decade. Storytelling became the perfect tool to foster a deeper understanding of the company culture and unite employees across the organization, and it is now a key organizational capability for sustaining the Juniper Way. The authors describe the impact of growth on the culture of this start‐up, and detail a comprehensive storytelling initiative to integrate Juniper values and desired behaviors into a now global organization. They also discuss the ways storytelling was recently used to help launch a new business strategy and brand identity. © 2010 Wiley Periodicals, Inc.