The effects of document language quality
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Arancha Pedraz-Delhaes; Muhammad Aljukhadar; Sylvain SΓ©nΓ©cal
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Article
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2010
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Wiley (John Wiley & Sons)
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English
β 150 KB
## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly