Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm

✍ Scribed by Dennis Herhausen; Marcus Schögel; Matthias Schulten

• Book ID: 116695130
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 379 KB
• Volume: 19
• Category: Article
• ISSN: 0969-6989
• DOI: 10.1016/j.jretconser.2012.03.012