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Status of Database Marketing in the Dutch Fast Moving Consumer Goods Industry

✍ Scribed by Peter C. Verhoef; Janny C. Hoekstra

Book ID: 110281420
Publisher: Springer
Year: 1999
Weight: 88 KB
Volume: 3
Category: Article
ISSN: 1382-3019
DOI: 10.1023/a:1009807224526

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