Living with uncertainty: attractiveness
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Dan Lovallo; Daniel Kahneman
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Article
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2000
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John Wiley and Sons
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English
β 123 KB
This study extends Loewenstein's (1987) notions of savoring and dread to the domain of uncertainty. Measures of attractiveness and of willingness to delay the resolution of uncertainty were obtained for 16 two-outcome gambles with expected value of $1000 and for reΒ―ected versions of the same gambles