STATISTICAL PACKAGE CLUSTERING MAY NOT BE BEST FOR GROUPING CONSUMERS TO UNDERSTAND THEIR MOST LIKED PRODUCTS

✍ Scribed by RENOO YENKET; EDGAR CHAMBERS; DALLAS E. JOHNSON

• Book ID: 111345486
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 380 KB
• Volume: 26
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.2011.00337.x