Statistical Modeling and Analysis for Database Marketing: Effective Techniques for Mining Big Data

✍ Scribed by Ratner B.

Year: 2003
Tongue: English
Leaves: 384
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

A consultant to the database marketing industry describes specific methods for solving the most commonly experienced problems encountered in the field. He also provides a background by discussing the basic methodologies of database analysis and modeling. Among the problems he addresses are variable assessment, response modeling, profit modeling, and market segment classification modeling.

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