Start-up: A Practical Guide to Starting and Running a New Business

✍ Scribed by Dr. Tom Harris (auth.)

Publisher: Springer-Verlag Berlin Heidelberg
Year: 2006
Tongue: English
Leaves: 165
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

So your dream is to start your own business. But how do you know if it will work and how do you make it a reality?

Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance.

The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.

✦ Table of Contents

Introduction....Pages 1-2
How good is your idea?....Pages 3-29
How can you protect your ideas?....Pages 31-52
What is a company?....Pages 53-68
How do you market your product?....Pages 69-87
How do you finance your business?....Pages 89-111
How do you create a financial model?....Pages 113-138
How do you write a business plan?....Pages 139-149
Your role and your team....Pages 151-157
Closing remarks....Pages 159-160

✦ Subjects

Entrepreneurship; Job Careers in Science and Engineering; The Computing Profession; Management; Marketing

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