Standing on the Shoulders of Ancients: Consumer Research, Persuasion, and Figurative Language

✍ Scribed by McGuire, William J.

• Book ID: 125587178
• Publisher: University of Chicago Press
• Year: 2000
• Tongue: English
• Weight: 93 KB
• Volume: 27
• Category: Article
• ISSN: 0093-5301
• DOI: 10.1086/314312