Standardization in international marketing: Is Ted Levitt in fact right?

✍ Scribed by J.J. Boddewyn; Robin Soehl; Jacques Picard

• Book ID: 115809375
• Publisher: Elsevier Science
• Year: 1986
• Tongue: English
• Weight: 614 KB
• Volume: 29
• Category: Article
• ISSN: 0007-6813
• DOI: 10.1016/0007-6813(86)90040-6