This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts a
Stakeholder Integration in Service Innovation
β Scribed by Jonas, Julia M
- Publisher
- Springer Fachmedien Wiesbaden
- Year
- 2017
- Tongue
- English
- Leaves
- 222
- Series
- Markt- und Unternehmensentwicklung Markets and Organisations
- Category
- Library
No coin nor oath required. For personal study only.
β¦ Synopsis
Julia M. Jonas examines stakeholder integration and itsβ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with itsβ complexity and challenges. The case analysis provides evidence how stakeholder integration is embedded in service systems, how it is influenced by the surrounding service systems and how it can create effects going beyond the integrated stakeholders.
β¦ Table of Contents
Front Matter ....Pages I-XXIII
Introduction (Julia M. Jonas)....Pages 1-15
Research design (Julia M. Jonas)....Pages 17-23
The service-dominant logic perspective on service innovation in service systems (Julia M. Jonas)....Pages 25-39
Stakeholder integration in service innovation β a passive look from outside (Julia M. Jonas)....Pages 41-78
The management perspective on stakeholder integration in service innovation β a reactively engaged exploration of case studies (Julia M. Jonas)....Pages 79-127
The service systems view on stakeholder integration β a mutually engaged case study on internal stakeholder integration (Julia M. Jonas)....Pages 129-154
Summary of findings and implications (Julia M. Jonas)....Pages 155-179
Back Matter ....Pages 181-206
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