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Staging West German Democracy: Governmental PR Films and the Democratic Imaginary, 1953–1963

✍ Scribed by Jan Uelzmann


Publisher
Bloomsbury Academic
Year
2019
Tongue
English
Leaves
369
Category
Library

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✦ Synopsis


Staging West German Democracy examines how political “founding discourses” of the nascent Federal Republic (FRG) were reflected, reinforced, and actively manufactured by the Federal government in conjunction with the West German, state-controlled newsreel system, the Deutsche Wochenschau. By looking at the institutional history of the Deutsche Wochenschau and its close relationship to the Federal Press Office, Jan Uelzmann traces the Adenauer administration’s project of maintaining a “government channel” in an increasingly diverse, de-centralized, and democratic West German media landscape. Staging West German Democracy reconstructs the company’s integral role in the planning, production, and dissemination of pro-government PR, and through detailed analyses reveals the films to celebrate the FRG as an economically successful and internationally connected democracy under Adenauer’s leadership.
Apart from providing election propaganda for Adenauer’s CDU party, these films provided an important stabilizing factor for the FRG’s project of explaining and promoting democracy to its citizens, and of defining its public image against the backdrops of the Third Reich past and a competing, contemporary incarnation of German nationhood, the German Democratic Republic (GDR). In this regard, Staging West German Democracy adds in important ways to our understanding of the media’s role in the West German nation building process.

✦ Table of Contents


Cover page
Series page
Title page
Copyright page
Epigraph
Contents
Acknowledgments
Introduction Governmental PR in the “Chancellor Films”: A Sociopolitical Archeology of the Adenauer Period
Precursors of the PR Films: Newsreel, Kulturfilm, and Propaganda
Political PR as Special Case of Propaganda in the West German Context
Reading the PR Films as a Sociopolitical Archeology of the Adenauer Years
PR Films as “Deliberate Combination of Image and Word”
PR Films as Products of the West German Newsreel Industry: Definitions and Distinctions
The Deutsche Wochenschau as the Preferred Producer of Government PR
The Origins of this Study
The Archival Situation
The Selection of Archival Material
The State of the Research
The Structure of this Study
One Foundational Narratives
Introduction
The Road to Nationhood
The Deutsche Wochenschau as an Instrument of Nation-Building
The Federal Government’s PR Needs: Managing Conflicting Desires
Staging Democracy: Promoting Foundational Values through Adenauer
Staging Democracy: The PR Films’ Underlying Foundational Values
Two The Deutsche Wochenschau as “Government Channel”
Introduction
The Need to Exert an Influence: Adenauer’s Views on the West German Media Landscape
The Founding of the Federal Press Office
The “Büro Otto Lenz” and its Concept of Political PR
The Founding of the Deutsche Wochenschau through the Federal Government
The PR Films’ Production Process
Conclusion: The PR Films as “Government Channel”
Three Stability Discourse: The US State Visit Films
Introduction
Humble Beginnings of a Partnership: A Man Advocates for his People (1953)
Diplomatic Routine has Arrived: America Revisited (1955) and Aside of Diplomatic Protocol (1955)
Diplomacy, Seemingly Eye-to-Eye : Partners in Freedom (1957)
Rewriting the US from Occupier to Cold War Ally: Visit of Trust (1959)
A Meeting among Friends and Family: Welcome Dr. Adenauer (1961)
“Let Them Come to Berlin”: Adenauer’s Departure from the PR Films in The Federal Republic Greets President Kennedy (1963)
Conclusion: Advertising a Political Path Towards Security, Stability, and Prosperity
Four Cold Warrior Discourse: The Return of the “Hero-Father” in Meeting in the Kremlin (1956)
Introduction
Planning the Report on a “Trip into the Unknown”
Conclusion: A Failed PR Film?
Five The Reconciliation Discourse: The PR Films on the Rapprochement with France
Introduction
Staging Performative Acts of Reconciliation at Franco-German Memory Spaces
Onward Towards Europe: Franco-German Relations in 1962
Staging Reconciliation in Two Nations Reconcile (1962)
Staging Reconciliation in The Path into the Future (1962)
Conclusion: Documents of the Manipulation of Collective memory
Six The Discourse of Connectedness: Adenauer’s Bonn as Reluctant, yet Effective “World City”
Introduction
Thematic Precursors and Contemporaries
Bonn as Effective, yet Provisional Capital: Visiting Bonn (1961)
Highlighting the Federal Republic’s International Stature: Koblenzer Strasse 99–103 (1961/3)
Conclusion: Two Complementary Views on Bonn
Seven The Father of the Nation Discourse: Building Adenauer’s Legacy
Introduction
Celebrating the Father of the Nation: The Federal Chancellor’s 85th Birthday (1961) as Filmic Tribute
Preparing for Adenauer’s Leaving Office: The Legacy Projects
In the Service of the Fatherland (1963): Adenauer’s Anticlimactic Goodbye
Conclusion: Staging Personal Tribute and Political Legacyon Film
Conclusion Staging West German Democracy Through PR Films
List of Illustrations
Archival Records Consulted
Bibliography
Index


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