Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective

✍ Scribed by Cheryl Nakata; Subin Im

• Book ID: 109165283
• Publisher: John Wiley and Sons
• Year: 2010
• Tongue: English
• Weight: 328 KB
• Volume: 27
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2010.00735.x