✦ LIBER ✦
Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression
✍ Scribed by Spiller, Stephen A; Fitzsimons, Gavan J; Lynch, John G; McClelland, Gary H
- Book ID
- 120065607
- Publisher
- American Marketing Association
- Year
- 2013
- Tongue
- English
- Weight
- 269 KB
- Volume
- 50
- Category
- Article
- ISSN
- 0022-2437
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