Cover Page
Title Page
Copyright Page
Brief Contents
Contents
Preface
Acknowledgments
About the Authors
Contributors
Reviewers
Chapter 1 Introduction and History
Introduction
Evolution of Facilities
Trends in Sport Facilities
Trends in Local Sport Facilities and Events
Scale of the Sport Event Industry
Who Manages Sport Events?
Summary
Discussion Questions
References
Chapter 2 Project Management and Event Planning
Introduction
Project Management
Phases of Project Management
The Processes
The Phases
The Domains
Tools of Project Management
Summary
Discussion Questions
References
Chapter 3 Facility Design and Construction
Introduction
The Construction Project
Feasibility
Estimating Costs and Budgeting
Estimating Construction Costs
Site Selection
Finding the Site
Design Process
Construction Process
Insurance
Green Construction and LEED Certification
Summary
Discussion Questions
References
Chapter 4 Risk Management
Introduction
What Is Risk?
Types of Risk
Terrorism and Sport
What Is Risk Management?
What Are the Benefits of Good Risk Management?
Steps in the Risk Management Process
Summary
Discussion Questions
Case References
References
Chapter 5 Finance and Budgeting
Introduction
Capital Projects
Equity Finance
Debt Finance
Operational Revenues
Budgeting for Facilities and Events
Budgeting Approaches
Common Expenses in Facility and Event Budgets
Summary
Discussion Questions
References
Chapter 6 Bidding and Planning for Different Events
Introduction
Executing Events
Identifying Reasons for Creating, Bidding, or Hosting an Event
Event Feasibility
SWOT Analysis
The Bidding Process
Types of Events
Timelines for Events
Summary
Discussion Questions
References
Chapter 7 Designing the Event Experience
Introduction
Creating the Sport Event Experience
Characteristics of Experiences
Experience Dimensions
Designing Experiences
Co-creating Experiences
Meanings Attached
Summary
Discussion Questions
References
Chapter 8 Marketing the Facility and Events
Introduction
Feasibility
Developing the Marketing Strategy and Plan
Segmentation
Building the Relationship
Positioning
Price
Place
Promotion
Communicating the Message
Summary
Discussion Questions
References
Chapter 9 Consumer Behavior
Introduction
Consumption Factors
Motivating Factors
The Decision-Making Process
Summary
Discussion Questions
References
Chapter 10 Managing People in Facilities and Events
Introduction
Event Organizations
Managing the Staff
Managing Volunteers
Summary
Discussion Questions
References
Chapter 11 Customer Service
Introduction
The Customer Service Plan
Ways to Measure Customer Service and Service Quality
Outcomes of Service Encounters
A Damaged Reputation
A Loss of Good Employees
Satisfaction
Loyalty and Repatronage
Summary
Discussion Questions
References
Chapter 12 Sponsorship
Sponsorship Defined
Defining Each Level
Interconnectivity of Levels
Sponsorship Inventory
Finding and Acquiring Sponsors
Writing a Sponsorship Proposal Letter
How to Sell Your Event to Potential Sponsors
Determining Objectives
The Sponsorship Agreement
Activation
Summary
Discussion Questions
References
Chapter 13 Traditional Revenue Generation in Sport and Recreation
Introduction
Why Is It Important to Identify Sources of Revenue?
Venue Revenue
Ticket Sales Strategies
Promotions
Loyalty Programs
Ancillary Revenue
Event Revenue
Multipurpose Sport Facilities
Event Packaging
Summary
Discussion Questions
References
Chapter 14 Sustainability and Legacy
Introduction
What Are Legacies?
Growth in Sport Tourism
Sport Event Sizes
Medium- and Small-Scale Events
Why Is Legacy Important?
Components of Legacy Impacts
Legacy Event Structures
Measuring Legacies
Summary
Discussion Questions
References
Chapter 15 Measurement and Evaluation
Introduction
Why Are Measurement and Evaluation Important?
What Are Performance Measurements Used For?
How and When to Measure Performance
What to Measure
Economic Impact Analysis
Environmental Impact Analysis
Summary
Discussion Questions
References
Glossary
Index