Spontaneous Inference Processes in Advertising: Effects of Need for Cognition and Self-Monitoring on Inference Generation and Utilization

✍ Scribed by Douglas M. Stayman and Frank R. Kardes

• Book ID: 124848982
• Publisher: Elsevier Science
• Year: 1992
• Tongue: English
• Weight: 369 KB
• Volume: 1
• Category: Article
• ISSN: 1057-7408
• DOI: 10.2307/1480361