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Special issue on online communities and social network: An editorial introduction

✍ Scribed by Wenjing Duan


Book ID
113570773
Publisher
Elsevier Science
Year
2009
Tongue
English
Weight
89 KB
Volume
47
Category
Article
ISSN
0167-9236

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Introduction to the special issue on onl
✍ Sandy D. Jap; Prasad A. Naik πŸ“‚ Article πŸ“… 2004 πŸ› John Wiley and Sons 🌐 English βš– 63 KB πŸ‘ 1 views

Interactive marketing now exceeds a trillion dollars in sales and is growing at 10% per annum ( www.census.gov/estats ). The growth in online transactional activity raises a fundamental question: Is there anything really different about the theory or practice of pricing strategies online versus off-