Special Issue on Managerial Decision Making || PromoCast ™: A New Forecasting Method for Promotion Planning

✍ Scribed by Lee G. Cooper, Penny Baron, Wayne Levy, Michael Swisher and Paris Gogos

• Book ID: 123693190
• Publisher: INFORMS
• Year: 1999
• Tongue: English
• Weight: 717 KB
• Volume: 18
• Category: Article
• ISSN: 0732-2399
• DOI: 10.2307/193174