Special issue on building, implementing, and managing brand equity in business markets

✍ Scribed by Peter J. LaPlaca

• Book ID: 108152802
• Publisher: Elsevier Science
• Year: 2010
• Tongue: English
• Weight: 138 KB
• Volume: 39
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2010.10.001