✦ LIBER ✦
Special Issue on Brand Management || A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
✍ Scribed by Chan Su Park and V. Srinivasan
- Book ID
- 121009488
- Publisher
- American Marketing Association
- Year
- 1994
- Tongue
- English
- Weight
- 864 KB
- Volume
- 31
- Category
- Article
- ISSN
- 0022-2437
- DOI
- 10.2307/3152199
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