✦ LIBER ✦

Special Issue of Communication Theory:“Conversation and Campaigns”

Book ID: 111088826
Publisher: John Wiley and Sons
Year: 2006
Tongue: English
Weight: 28 KB
Volume: 16
Category: Article
ISSN: 1050-3293
DOI: 10.1111/j.1468-2885.2006.00276.x

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Special issue of Communication Theory: C

Special issue of Communication Theory: Communication and Normative Influence

📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 20 KB

Special issue of Communication Theory: C

Special issue of Communication Theory: Communication, Biotechnology, and the Body

📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 20 KB

Special Issue of Communication Theory:“F

Special Issue of Communication Theory:“Fresh Perspectives in Dialogue Theory”

📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 31 KB

Special issue of Communication Theory: S

Special issue of Communication Theory: Succeeding Failure: Openings in Communication and Media Studies

📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 24 KB

Special issue of Communication Theory: E

Special issue of Communication Theory: Exploring the Concept of Media Enjoyment

📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 34 KB

Special issue editorial: Fear appeals in

Special issue editorial: Fear appeals in social marketing campaigns

✍ John R. Rossiter; Sandra Jones 📂 Article 📅 2004 🏛 John Wiley and Sons 🌐 English ⚖ 33 KB

This special issue of Psychology & Marketing presents a collection of articles on a perennially studied but still controversial topic-the use of fear appeals in social marketing campaigns. In the first article, Laros and Steenkamp devise and test a measure of consumers' fear of genetically modified