Sourcing, Filtering, and Evaluating New Product Ideas: An Empirical Exploration of the Performance of Idea Markets

✍ Scribed by Arina Soukhoroukova; Martin Spann; Bernd Skiera

• Book ID: 109165438
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 197 KB
• Volume: 29
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1111/j.1540-5885.2011.00881.x