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Sounds good: Phonetic sound patterns in top brand names

✍ Scribed by Pogacar, Ruth; Plant, Emily; Rosulek, Laura Felton; Kouril, Michal


Book ID
125365519
Publisher
Springer US
Year
2014
Tongue
English
Weight
600 KB
Volume
26
Category
Article
ISSN
0923-0645

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Mixed messages in brand names: Separatin
✍ John R. Doyle; Paul A. Bottomley πŸ“‚ Article πŸ“… 2011 πŸ› John Wiley and Sons 🌐 English βš– 108 KB

## Abstract Recent work suggests that sound symbolism in brand names conveys marketing‐relevant messages. However, if the customer **__sees__** a brand name rather than hears it, visual characteristics of the letters may convey messages of their own. These may conflict with or reinforce the message