Sound symbolism effects across languages: Implications for global brand names

✍ Scribed by L.J. Shrum; T.M. Lowrey; David Luna; D.B. Lerman; Min Liu

• Book ID: 118455060
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 184 KB
• Volume: 29
• Category: Article
• ISSN: 0167-8116
• DOI: 10.1016/j.ijresmar.2012.03.002