Sometimes What Everybody Thinks They Know Is True
β Scribed by Richard D. Friedman; Roger C. Park
- Book ID
- 111597336
- Publisher
- Springer
- Year
- 2003
- Tongue
- English
- Weight
- 88 KB
- Volume
- 27
- Category
- Article
- ISSN
- 0147-7307
No coin nor oath required. For personal study only.
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## Abstract Although a considerable amount of research has investigated consumer knowledge of individual prices, consumer knowledge of marketer pricing tactics (e.g., partitioned prices, pennies a day) has received only limited attention. In the current research, a model depicting hypothesized ante