Sometimes stories sell: When are narrative appeals most likely to work?

✍ Scribed by Rose Thompson; Geoffrey Haddock

• Book ID: 102179575
• Publisher: John Wiley and Sons
• Year: 2011
• Tongue: English
• Weight: 215 KB
• Volume: 42
• Category: Article
• ISSN: 0046-2772
• DOI: 10.1002/ejsp.850