๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

Social values and female fashion leadership: A cross-cultural study

โœ Scribed by Ronald E. Goldsmith; Jon B. Freiden; Jacqueline C. Kilsheimer


Book ID
112141839
Publisher
John Wiley and Sons
Year
1993
Tongue
English
Weight
899 KB
Volume
10
Category
Article
ISSN
0742-6046

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๐Ÿ“œ SIMILAR VOLUMES


Cultural value, consumption value, and g
โœ Hye-Jung Park; Nancy J. Rabolt ๐Ÿ“‚ Article ๐Ÿ“… 2009 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 134 KB

## Abstract In expanding their market to the global level with clear and consistent global brand images across nations, marketers are ever confronting the issue of how to deal with different cultural values. Cultural value is identified as an influential factor on brand image and is widely accepted