Social media: New frontiers in hiring and recruiting

✍ Scribed by John G. Joos

• Book ID: 102196768
• Publisher: John Wiley and Sons
• Year: 2008
• Tongue: English
• Weight: 261 KB
• Volume: 35
• Category: Article
• ISSN: 0745-7790
• DOI: 10.1002/ert.20188

✦ Synopsis

T he Internet profoundly affects how busi- ness is conducted in the world today, and recruiting and hiring processes are being swept along in this current. The Internet lends itself well to finding and attracting college graduates, skilled workers, managers, and executives. These groups tend to be computer literate, and technology use is an integral part of their daily routines, helping them develop and maintain connections at work as well as in their personal lives.

Much of what is described in this article falls under the broad category of social media. Podcasting, blogging, text messaging, Internet videos, and HR e-mail marketing are all examples of social media. Popular socialmedia Web sites such as MySpace, Facebook, Wikipedia, and Yahoo! Groups abound and are subscribed to by millions of people, prompting employers to explore ways to use social media in their search for new talent. This article provides an overview of how social media are currently being used by leadingedge companies as well as job seekers.