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Social media? Get serious! Understanding the functional building blocks of social media

✍ Scribed by Kietzmann, Jan H. (author);Hermkens, Kristopher (author);McCarthy, Ian P. (author);Silvestre, Bruno S. (author)

Book ID: 116331713
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 780 KB
Volume: 54
Category: Article
ISSN: 0007-6813
DOI: 10.1016/j.bushor.2011.01.005

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