✦ LIBER ✦
Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content
✍ Scribed by Goh, Khim-Yong; Heng, Cheng-Suang; Lin, Zhijie
- Book ID
- 120086214
- Publisher
- INFORMS
- Year
- 2013
- Tongue
- English
- Weight
- 532 KB
- Volume
- 24
- Category
- Article
- ISSN
- 1047-7047
No coin nor oath required. For personal study only.